Tuesday, July 17, 2007

Zero Confusion


Remember when Coca-Cola came out with Coke Zero? Given today's health-conscious consumers, Coca-Cola thought it'd be a good idea to create a beverage that tasted sweeter than Diet Coke without adding calories. Using a mix of artificial sweeteners, the beverage was supposed to have a taste unique to itself.

It turns out there is a possibility of "taste confusion" (i.e. the drinker is unsure whether or not he/she is drinking Coke or Coke Zero), and yes - there has been a campaign spearheaded to sue Coca-Cola over such confusion. Unbelievable, eh? Well believe it, baby.

Here's Coca-Cola's response.

Just so there's zero confusion, don't worry; it's all just a viral campaign by Coca-Cola.

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